Google Cracks Down on Deceptive Ads
Google has announced a new policy that will ban deceptive ads from its platforms, including Google Search, Google Display Network, and YouTube.
The new policy will take effect on September 1, 2023, and will apply to all ads that are placed on Google's platforms.
Under the new policy, deceptive ads are defined as those that:
- Misrepresent the product or service being advertised
- Make false or misleading claims about the product or service
- Create a false sense of urgency or scarcity
- Exploit vulnerable populations
Google says that it will use a combination of automated detection and human review to identify and remove deceptive ads from its platforms. The company says that it will also work with advertisers to help them understand the new policy and avoid creating deceptive ads.
The new policy is a significant step in Google's efforts to combat deceptive advertising. In recent years, the company has been under increasing pressure from regulators and consumer groups to do more to address the problem of deceptive ads online.
The new policy is likely to have a significant impact on the online advertising industry. Advertisers who rely on deceptive ads to drive traffic to their websites will need to find new ways to market their products and services.
The new policy is also likely to benefit consumers. By reducing the number of deceptive ads online, Google is making it easier for consumers to find trustworthy information about the products and services they are considering.
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